Important Marketing Terms

 Important Marketing Terms

  1. Brand: The identity of a company, product, or service, including its name, logo.
  2. Target Audience: A specific group of consumers identified as the intended recipients of a marketing message.
  3. Value Proposition: The unique value a product or service provides to its customers and how it stands out from competitors.
  4. Market Segmentation: The process of dividing a broader target market into subsets of consumers with common needs or characteristics.
  5. Positioning: Crafting the image or identity of a product in the mind of the target audience relative to competitors.

  1. SEO (Search Engine Optimization): Techniques used to improve a website's visibility on search engine results pages (SERPs).
  2. Content Marketing: Creating and distributing valuable, relevant content to attract and engage a specific audience.
  3. CTR (Click-Through Rate): The percentage of people who click on a link or ad compared to the total number of viewers.
  4. PPC (Pay-Per-Click): A model of internet marketing where advertisers pay a fee each time their ad is clicked.
  5. Inbound Marketing: Strategies focused on attracting customers through content creation and engagement, rather than direct sales efforts.

  1. Lead: A potential customer who has expressed interest in a product or service.
  2. Conversion Rate: The percentage of users who take a desired action, such as making a purchase or signing up for a service.
  3. USP (Unique Selling Proposition): The factor that makes a product or service different and better than competitors.
  4. Call-to-Action (CTA): A prompt in marketing materials encouraging the audience to take immediate action (e.g., "Buy Now," "Learn More").
  5. AIDA Model: A marketing strategy framework that stands for Attention, Interest, Desire, and Action.

  1. Impressions: The number of times an ad is shown, regardless of user interaction.
  2. ROI (Return on Investment): A measure of the profitability of a marketing campaign relative to its cost.
  3. KPI (Key Performance Indicator): Metrics used to evaluate the success of marketing efforts.
  4. Ad Spend: The total amount of money spent on advertising campaigns.
  5. Customer Lifetime Value (CLV): The total revenue a business expects to earn from a single customer over the course of their relationship.

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